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The word “blog” came about as a combined version of the words “web” and “log”. In other words, to blog is to keep an online diary of your personal thoughts. With the internet so available,  it’s more than just personal. In fact, people blog essential insights into various topics. These topics can be anything from beauty to politics.  

You can think of blog posts as newspaper articles where people every now and then add a new one to their platform while maintaining the old ones. You can see blogs as a form for discussion too as most blogs allow for commenting.

Screenshot_2020-09-30 Create a Free Blog

Why is a Blog advantageous?

Blogging is one of the most inexpensive and straightforward methods for building relevant content on your Website. Hence, when the business consistently creates blog posts, it contributes content to Google, Yahoo and Bing too! This is a good opportunity for business owners as consumers will search for keywords relevant to the products and services you sell.

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Becoming an Industry Leader

75% of websites on the internet are either blogs or contain a blog. 

Regardless of the business size, blogging is a good way for your business to build customer’s trust in you and most importantly, establish leadership in your industry. Why? By consistently providing helpful and informative blogs, potential customers will deems you as an expert in the industry. 

The Blog features

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Rich Text Editor

Have control over your text

Use quotes, bullets and links to stylize your text. Adjust and align your text, images, galleries and videos to create the look and feel you want for your blog.

With these basic editing tools, you can have better control of how your blog will look to the audience. Blogs that look more organized will help your visitors read with more ease. 

For images, you can edit images directly within blog posts. Crop, auto-enhance, apply filters, remove backgrounds and add text to make your images come to life. 

Categories & Hashtags

Be more Organized

Add categories and hashtags so readers can find the content they’re looking for. You can make categories that appear on your blog menu and create hashtags for any blog post.

Assigning up to 10 categories in a blog posts along (max 50 categories) for a neater blog platform. If not, Adding hashtags within your text can create quick organisation in a whim too! Use hashtags to help readers find related posts. When readers click a hashtag, they get a list of blog posts with the same hashtag.

Add Multiple Writers & Editors

Build a Blog Team

Collaborate with your blog team by adding contributing writers and editors to your site. Your team can help manage your blog, write posts, share content and more.

Creating a blog team can allow more fresh content to be released on a regular basis.

Schedule Blog Posts

Consistent Posting

Publish blog posts at an optimal time. 

Maximize your readership by publishing blog posts at the best times. With scheduling, you can write blog posts when it's most convenient and set them to go live when you choose.  

Embed HTML

External Add-Ons

HTML is the acronym for Hypertext Markup Language.

Use HTML code to add interactive content or external applications to your blog posts. You can add music, maps, images and text from your social media pages.

Optional Members Area

Building a Community

Let your community get to know each other and interact. 

The Members Area is the ideal place for blog members get to know each other and interact.  

Here members can choose to follow posts, subscribe to the blog and customize their notification preferences. They can also edit their personal profile pages.

Engage Your Readers Through Emails

Remind them!

Send automatic email notifications to let your followers know when you publish a new post. Share one or multiple posts as a newsletter. 

This is a feature to consider as not all members spend their time looking at your website. Hence, email reminders is good method to alert members of a new blog post. 

Blog Analytics

Collect Data

Data such as site visits, post visits, unique post views and shares would be collected for your analysis. Charts will give you a visual overview of the blog traffic for the selected period. You can even filter out for the most viewed blog post!

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